BUSINESS

McDonald’s releases new breakfast items

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Starting Nov. 1, McDonald’s customers will be able to satisfy their morning hunger with Triple Breakfast Stacks, a new breakfast sandwich with a secret menu flair.

Triple Breakfast Stacks come with two slices of American cheese between two sausage patties, topped with Applewood smoked bacon and an egg. Guests can also opt for their choice of a toasted McMuffin, biscuit or McGriddles cakes.

After noticing customers’ ongoing enthusiasm for adapting the menu and inventing their own customized offerings online, McDonald’s decided to introduce the Triple Breakfast Stacks. These customizations, ordered in restaurants each day, have long been known by customers, media and McDonald’s crew members as the “Secret Menu.”

“People have been hacking our menu for years — so much so that it’s inspired our new Triple Breakfast Stacks,” said Manager of Culinary Innovation Chef Mike Haracz. “We love seeing the fun ways our customers and McDonald’s crew have been creating their own takes on our classics. We can’t wait to see what they come up with next – you never know what might end up on our menu.”

Starting with the Egg McMuffin in 1971, McDonald’s has deemed itself a leader of breakfast, gaining even more popularity by giving customers more of their favorite breakfast items at any time of the day when it introduced All Day Breakfast in 2015 in response to consumer demand. Triple Breakfast Stacks are the first new breakfast sandwiches available nationally since the Egg White Delight McMuffin in 2013. McDonald’s has also decided to implement other changes, including move from margarine to real butter, a commitment to fully transition to cage-free eggs in the U.S. and Canada by 2025 and the McCafé relaunch in 2017 featuring more tastes and choices at the convenience and value only McDonald’s can offer.

“We are proud of our breakfast items. Since introducing the Egg McMuffin more than 45 years ago, we have continuously strived to deliver our customers great-tasting breakfast sandwiches,” said Vice President of Menu Innovation Linda VanGosen. “Our customers have also told us they have been craving a bigger, more filling sandwich option in the mornings. Triple Breakfast Stacks are the latest customer-led menu innovation, and we are proud to share them nationally for a limited time as part of our continued journey to build a better McDonald’s.”

Triple Breakfast Stacks are available for a limited time beginning on Nov. 1. Customers can also order Triple Breakfast Stacks through McDelivery on Uber Eats at participating restaurants.

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